The Project Kaer aims to position a children's brand in a way that appeals to young parents. Typically, baby brands are overly childlike in their positioning and lack a clear target audience. Babies should not be distracted by too many shapes and colors, and for parents, functionality is paramount. Therefore, this project aimed to bring these two worlds together and develop an attractive brand for young parents. In addition, there was also an attempt to implement the branding in various ways. This resulted in the creation of a baby bottle as well.
A successful brand is ahead of its time and thrives on a cohesive perception, a shared goal, and a good idea. It represents a specific feeling and defined content. The brand Kaer also possesses a distinctive and unequivocal profile that sets it apart from other brands.
